Singer reveals new role and urges teenagers to experience music on vinyl, saying that the internet is ‘no replacement for face-to-face interaction with a human being’

Jack White at the Grammy awards in February

‘Let’s wake each other up’ … Jack White at the Grammy awards in February. Photograph: PictureGroup / Rex Features

Jack White has been named the official ambassador of international Record Store Day on 20 April. The Third Man owner and White Stripes founder called on music fans to “wake each other up” and “experience something in the real world”.

White announced his role on the Record Store Day website, saying he would be “proud to help in any way I can to invigorate whoever will listen with the idea that there is beauty and romance in the act of visiting a record shop and getting turned on to something new that could change the way they look at the world, other people, art, and ultimately, themselves.”

As the founder of Third Man Records, White has played a prominent role in the resurgence of vinyl and the mainstreaming of record collecting. Artists ranging from Tom Jones to the Insane Clown Posse have issued limited-edition 7-inch records on Third Man, and hundreds of subscribers pay to receive every recording the label releases. While White’s company has yet to announce its plans for Record Store Day 2013, other confirmed releases include singles by PiL and David Bowie, and a vinyl reissue of the Flaming Lips‘ 1997 experiment Zaireeka.

More than 80 British shops participated in the 2012 Record Store Day, selling more than 450 special releases. It was “the biggest day ever for indie stores,” Spencer Hickman, of Rough Trade East, told Billboard. “My store was up 47%.” Previous Record Store Day ambassadors have included Iggy Pop and Ozzy OsbourneLet’s wake each other up.

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